In recent years, Chinese electric car manufacturers have made a notable breakthrough in the European market. Their expansion strategy is gradually bringing them to France. Several brands are already established, and others are preparing to enter. This trend, supported by competitive offers and increasingly technological vehicles, is attracting both consumers and automotive professionals.
Among the first distributors to integrate one of these emerging brands is Even Motors, now an official XPENG dealership on the French Riviera. To support this strategic shift, Karita Interactive designed a custom website and a targeted content strategy to promote this Chinese electric car in a competitive environment.
The momentum is building. Nine Chinese electric car brands are now available in France. Some are already standing out. MG Motor, relaunched under Chinese ownership in 2020, has attracted consumers with hybrid and electric models that offer good value. BYD, a global leader in electric mobility, is expanding rapidly with models like the Dolphin and Seal U.
Other brands such as XPENG, Leapmotor, Aiways, Skyworth, DFSK, Dongfeng, and Hongqi have joined this growing market. Their presence follows a gradual installation strategy. It is supported by new distribution networks and partnerships with French automotive groups. The goal is to secure their position in a competitive market by focusing on technology, design, and attractive prices.
More and more consumers are turning to these Chinese electric cars. They are drawn by the high level of equipment, the extended battery range compared to many European models, and competitive pricing.
Several Chinese brands are preparing to enter the French market, reinforcing this momentum. NIO, often seen as a leader in technology, may soon speed up its European expansion. Chery, already active in Spain with Omoda and Jaecoo, has announced it will arrive in France by late 2025.
Another major player is Xiaomi, whose automotive ambitions are now clear. It has unveiled its first electric model, the SU7. However, it is not expected to enter France before 2027. These brands, supported by strong industrial capacity and a firm commitment to innovation, will contribute to the diversification of the electric vehicle segment.
Among these pioneers is Even Motors, one of the first XPENG dealers in France. Based on the French Riviera, with locations in Fréjus and Monaco, Even Motors has built a solid reputation in the sale of sports, premium, and prestige vehicles. It selects exceptional models from renowned brands. Even Motors is now the official XPENG distributor for the region. Customers can discover and test drive the new G6 and the G9 SUV in its showroom.
Welcoming XPENG marked a major shift for Even Motors. It provided the opportunity to offer an innovative electric driving experience while maintaining the brand’s commitment to quality.
XPENG’s arrival at Even Motors required a complete revamp of the dealership’s digital presence.
The initial goal was to develop a modern website, in line with Even Motors’ premium image and capable of showcasing XPENG’s innovative edge. The platform was designed with a mobile-first approach, featuring a streamlined layout and intuitive navigation. This setup made it easy to spotlight XPENG’s latest models while preserving the dealership’s sporty and exclusive identity.
To enhance user experience, Karita focused on UX/UI design. The homepage instantly highlights the G6 and G9 models, supported by bold visuals and a clear structure.
At the same time, Karita boosted the site’s SEO performance. This involved building a strong semantic structure, optimizing internal linking, and improving loading speeds. These efforts aimed to maximize XPENG’s visibility on search engines and deliver a seamless user experience across all devices.
In addition to the website, Karita deployed a content strategy to reinforce the launch. Blog articles spotlight XPENG’s latest innovations. Meanwhile, regular social media content helps promote model arrivals and key product highlights.
Even Motors anticipated the market shift by embracing a Chinese electric car brand. Karita Interactive supported this transformation every step of the way.
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